Did you know that sequencing video ads increase retention by 91%! 😱

Yep, that's right.

You're probably wondering, what is video ad sequencing?

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With video ad sequencing, you can tell your product or brand story by showing people a series of videos in the order that you would like to show to a person!

If you're showing your target audience YouTube ads that aren't sequenced to each other, you're missing out on a huge opportunity.

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Let me explain... with real data.

A study was done by Ipsos, they compared 2 ads that are unsequenced, to 2-3 ads that are sequenced. This is what they found:

Video ads that were sequenced achieved an 87% increased lift in Top of Mind brand awareness, 74% increased lift in Ad Recall, and a staggering 105% increase lift in Purchase Intent 🚀

A 3-4 video sequence achieves an increased retention of 91% over 2 repeating YouTube ads!

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There are a few ways to structure your sequence, depending what your objective is will determine which sequence method is best to go with.

• Introduce & reinforce: Introduce your brand with a long video ad, then reinforce your message with a short video ad.
• Prompt & inspire: Prompt viewers with a short video ad, then inspire them with a long video ad.
• Attract & direct: Attract viewers with a short video ad, inspire them with a long video ad, then direct them to action with another short video ad.
• Engage & differentiate: Divide your brand narrative into multiple parts or tell the same story from different angles with 4 short video ads.